Gumtree hires AudienceScience for targeted classified ad drive
Online classified site, Gumtree.com is working with online targeting firm AudienceScience to boost the relevance of its adverts.
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Google integrates contextual AdSense ads into AdMob
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
iPlayer going global: BBC plans to charge overseas viewers
The BBC has announced plans to make its popular iPlayer online video platform available for International users, for a fee.
Google debuts 'Instant Previews' search tool
Google has launched a new tool that allows searchers to see previews of websites before clicking on them in the results page.
Google debuts ‘Instant Previews’ search tool
Google has launched a new tool that allows searchers to see previews of websites before clicking on them in the results page.
Facebook accounts for nearly 1 in 4 display ads in US
Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, up 22% on last year, according to new data.
Public Sector cuts ‘impact retail spend this Christmas’
More than a third of people intend to reduce their spend this Christmas, with 65% of people planning to start their shopping early in order to spread the cost in the wake of the Government’s spending cuts, according to a new forecast.
Control and measurement ‘biggest hurdles to social media success’
There remain some significant challenges for brands, such as control and ROI, before they invest more heavily in social media, according to new research from the Internet Advertising Bureau – the trade association for digital advertising and ISBA, the Voice of British Advertisers.
Life on the web in 1997: ‘Archaeological dig’ of the web saves early sites from extinction
The first ever ‘archaeological dig of the internet’ has been launched in London, aimed at preserving some of the earliest websites for future generations.
Guest comment: The evolution of the retail experience
Frank Lord, VP EMEA at ATG describes a new way of shopping that puts consumers directly in the driving seat and explains why technology is the real game-changer