O2 and Virgin Media big winners at broadband awards
O2 and Virgin Media took two awards each of the seven on offer in the first Broadbandgenie.co.uk Home Broadband Awards, announced this week.
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Dennis Publishing trials behavioural targeting in UK
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
Underwired integrates Facebook with segmented email and eCRM
eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.
Freelancers to benefit from social media boom- survey
Social media is predicted to boom across UK businesses in 2011, with freelancers set to benefit from a raft of new short term vacancies as firms look for flexible solutions.
Mail Online holds top online paper slot with 53.9m UK readers
The website of the Daily Mail remains the UK’s most popular national newspaper website for the twelfth month in succession, attracting 53.9 million browsers in December, according to new figures.
Top tips: An introduction to ad exchanges
As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
UK search spend up as Google continues to soar
UK search spend increased 14 percent year-on-year in the final quarter of 2010, with Google leading the charge, according to new research.
Case Study: Inception ‘falling wall’ ad gets 22% dwell rate
To promote last year’s blockbuster movie Inception, Warner hired CBS Interactive to run an innovatiove online campaign. This case study highlight how the campaign generated impressive dwell and click-through rates that beat expectations.
Top UK brands ‘don’t offer social media alternative on email unsubscribe’
UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.
98% of music singles tracks now bought online
Almost all single music tracks are now purchased digitally instead of in physical formats in the UK, with the total of singles sold increasing since 2007, according to new research from the Office of National Statistics.