First product placement appears on UK TV
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
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Email marketers continue to overlook best practice
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
RadiumOne brings social and mobile ad network to UK
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
Eptica launches one-stop customer service tool for social media
Eptica has updated its multi-channel customer interaction suite including an integrated social media interaction platform, letting customers listen, respond and interact successfully with customers and prospects on social media.
70% of people 'don’t trust badly designed sites'
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.
70% of people ‘don’t trust badly designed sites’
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.
Elvis takes top award at 21st annual Best Awards
The Marketing Agencies Association (MAA) Best awards celebrated the most successful and effective marketing campaigns at an exclusive ceremony hosted by comedian and former marketer Russell Kane last week.
News Round-up: 4th March 2011
This week’s movers and shakers in the digital industry: IPC | Buongiorno | QVC | Code Computerlove | Reevoo | Affilinet | IDM | nugg.ad | BT | Visit England and Lastminute | AudienceScience | Guava | Tug | Shazam | LBi and bigmouthmedia | I Spy Marketing | Carrentals | Webcredible | Capablue | … [Read more…]
Orange and T-mobile to sell iPad 2 in UK this month
Apple has launched the second generation of its iPad at an event in San Francisco, with Orange and T-Mobile to sell the tablet computer in the UK from 25th March.
Publicis buys UK agency Kitcatt Nohr
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.