Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external communications, with one in ten firms now tweeting regularly.
There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]
Dublin based strategic and creative agency Cybercom recently opened a London office to service existing clients and develop new business opportunities.
The majority of UK shoppers (72.9%) consider online shopping to be more environmentally friendly than shopping in the high street, which represents a 25% increase on 2009-10, according to new research.
Brits want to talk for only 10 minutes a day on their mobiles – preferring to surf, text and go social instead, according to new research.
Debenhams has launched a shopping app for Android and Nokia phones, making the retailer the first on the high street to offer apps for the three key smartphones.
Consumers are twice as likely to switch from iPhone to Android than vice-versa, as Google’s mobile operating system grows in popularity, according to a global survey conducted by GetJar.
Retail websites now reach 75% of the European internet audience each month, with the UK leading the way, according to new research.
O2 recently revealed its personalized marketing service, called ‘More’ has grown rapidly to 2 million customers. Justin Schamotta staff writer for Choose.net, takes a closer look at the growth of the new mobile marketing platform.