Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
The amount of mobile data traffic generated by Smartphones, Featurephones and Tablets will exceed 14,000 Petabytes by 2015, equivalent to 18 billion movie downloads or 3 trillion music tracks, according to new figures.
British consumers truly value brands that use text messaging to engage with them, according to a new poll.
The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…
How does Google’s new +1 social tagging service affect online advertising? Adam Bunn, Director of SEO at Greenlight points out some immediate shortcomings if Google is hoping to conquer the social sphere in a bid to bolster further its dominance in the search space.
Microsoft is to take an anti-competition complaint against Google to the European Commission.
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
Being a Murdoch carries some heavy burdens, but some exceptional opportunities. The announcement of James Murdoch getting promoted to deputy chief operating officer could be a game-changer for the group that has struggled to get online right. Long before the MySpace fiasco, News Corp had a long history of failed projects to dominate different digital … [Read more…]
Operators face declining revenues in 2011 if they fail to innovate the way they sell content, enabling brands like Google and Apple to monopolise customer spend according to new research.