If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
Nokia has appointed former Nokia Turkey and Nokia Ireland MD Conor Pierce as general manager for the UK.
LivingSocial has raised $400 million to fund expansion, as the US online coupon seller looks to take on its larger rival Groupon.
Milton Keynes has been named and shamed as having the slowest 3G mobile broadband speed in the UK, according to new research.
Milton Keynes has been named and shamed as having the slowest 3G mobile broadband speed in the UK, according to new research.
High street fashion retailer New Look has unveiled its fully transactional mCommerce site, designed and built by Mobile Interactive Group (MIG).
Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Last week, the UK’s struggling Sport Media Group finally went into administration. The Daily Sport and Sunday Sport newspapers were never top on the sales figures from British the newsstands, but their slow death is a reminder that the challenges to the business models of media groups are far from over. Here’s why…
Google is offering to buy the last vestige of Nortel, its patent portfolio, for an initial bid of $900m in an auction that starts in June.
Delivering an excellent online experience to both customers and employees is an important part of marketing your brand. But with users demanding more interactive dynamic services putting increasing pressure on marketing teams, maintaining an always online and available service can sometimes be a challenge. Owen Garrett, e-tail specialist, Zeus Technology offers 5 key ways for … [Read more…]