Google Video to shut down this month
Google is closing its ‘Google Video’ site on 29th April, and deleting all the files that have been uploaded to it, as the search giant focuses its video strategy on YouTube.
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Top 10 tips: Planning and managing social network ad campaigns
Social media campaigns are soaring in popularity, with almost all of the world’s top brands utilising the channel in one way or another. So how do you stand out from the crowd and reach your audience without alienating them? Chris Ward, UK MD Kenshoo, offers 10 tips to get the most out of this potentially … [Read more…]
Short .uk domains open for applications
The Landrush phase for the 2,640 remaining .uk short domains will begin on 23rd May 2011, it has been announced.
Right to reply: Fujitsu’s fibre network: Virgin Media set to gain
There was much joy among rural broadband campaigners and ISPs alike when Fujitsu announced this week that it has plans to install fibre to the homes of 5 million rural dwellers and with speeds of 1Gbps being bandied about its no surprise there was dancing in the street. Neil Hawkins at Choose.net looks at the … [Read more…]
Audi debuts first video ad to connected TVs
MediaCom, smartclip and woomi have launched the UK’s first connected TV video advertising campaign with Audi.
UK royal wedding streamed live on YouTube
Palace officials will offer live streaming of the April 29 royal wedding between Prince William and Kate Middleton on the royal channel on YouTube.
Social music gaming platform debuts on Facebook
Social music gaming company MXP4 has begun testing Bopler Games, a social music gaming application for Facebook.
LoveFilm to stream Disney films for first time
LOVEFiLM and The Walt Disney Company UK & Ireland have signed a Transactional Video on Demand (TVOD) and Subscription Video on Demand (SVOD) feature film streaming deal, which sees LOVEFiLM become Disney’s first major partner in UK SVOD outside of the Pay TV window.
Cookies, online ad regulation and the ‘you’ve been targeted button’
Latest news on the cookie saga comes from UK Communications Minister Ed Vaizey who is pushing for a two-tier approach to the new EU regulations on the use of cookies in online marketing. They’re looking at working with browser manufacturers to get one-click approval for cookie downloads, while pushing the ad industry to group together … [Read more…]
IPA Bellwether: Marketing budgets cut, online looking strong
The latest quarterly attitude tracker from the UK’s Institute of Practitioners in Advertising finds 25% of marketing executives suffering budget cuts in Q1, and close to 40% more pessimistic than in the previous quarter. There’s a sprinkling of good news about the marketing industry, but it’s clear that ROI and cutting overheads is high on … [Read more…]