More mobile ad consolidation: UK’s Fetch Media buys Lucidity Mobile
UK mobile ad agency Fetch Media has bought Lucidity Mobile, a London-based independent mobile advertising agency for an undisclosed sum.
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Right to reply: Broadband speeds and the ASA- too little too late?
Guidelines have been published which are supposed to make Internet service providers (ISPs) more honest when making broadband speed claims in their adverts. From April 2012, ISPs are supposed to comply with a “Help Note” issued by the Advertising Standards Authority (ASA). Neil Hawkins, contributing editor at Choose, asks if the new code is really … [Read more…]
Facebook debuts new ad format, updates analytics tools
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
Guest comment: Everyone says they hate Google – why don’t they show it?
‘Google bashing’ has become a popular pastime in online marketing, as the internet giant plays an increasingly dominant role across all channels. Marketers however, have overwhelmingly voted with their wallets and are sending a completely different message. Anthony Risicato of Tremor Video explores why…
Guest comment: How Would Your Customers SWOT You?
A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.
We7 transforms from free music streaming to personalised online radio firm
Ad-supported on-demand music service We7 has transformed into a personalised radio station, as the UK-based free music pioneer struggles to keep pace with rival Spotify.
Online ad survey: Budgets shift to ad networks as demand-side platforms take off
Online advertising networks are receiving an average of 55% of the average media plan, according to new data.
Top US media tech rivals merge to form MediaOcean
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, claiming to create ‘the largest independent advertising technology company in the world’.
Google offers real-time and paid analytics
Google has revamped its analytics tools, with free real-time data and a new system for enterprise customers called GA Premium, charging $150,000 a year.
YouTube launches Google AdWords for Video
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns.