Harvest Digital builds trading desk on AppNexus
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.
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EYE rolls out of new digital airport media network
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
Adobe updates Scene7, adds social shopping tools
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
Google search ‘tweak’ affects 35% of searches
Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’.
Guest comment: The role of a modern brand- Are B2B and B2C outdated terms?
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Online shopping survey: UK complains the most at the checkout
The main reasons shoppers abandon shopping carts are shipping costs and extra duty or taxes, according to the results of a new survey.
70% of car dealers ‘prefer website leads to classifieds’
Most UK car dealers believe that leads from their website are stronger than those from classifieds, according to new research.
Groupon raises $700m in biggest tech IPO since Google
Daily deals site Groupon has raised $700m after increasing the size of its initial public offering, becoming the largest IPO by an internet company since Google in 2004.
London Fire Brigade hosts 'Twitterthon' on Bonfire Night to promote safety
London Fire Brigade (LFB) has said it will hold a live “Twitterthon” on Bonfire Night to alert people about the number of incidents.
London Fire Brigade hosts ‘Twitterthon’ on Bonfire Night to promote safety
London Fire Brigade (LFB) has said it will hold a live “Twitterthon” on Bonfire Night to alert people about the number of incidents.