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Ad of the week: Three’s epic new ad for 5G Britain

March 6, 2020
Ad of the week: Three’s epic new ad for 5G Britain
Ad of the week: Three’s epic new ad for 5G Britain

Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capadaldi and VR space battles.

Mobile, Video, Viral broadband, marketing, UK

Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe

March 6, 2020

Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.

Ads advertising, content, Entertainment, Europe, media

The ‘naked bake’: Risky pitch wins Greggs Challenge

March 6, 2020
The ‘naked bake’: Risky pitch wins Greggs Challenge
The ‘naked bake’: Risky pitch wins Greggs Challenge

Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.

Ads, Social marketing, UK

Data-driven sports ad agency STADS launches with soccer legend Del Piero

March 6, 2020
Data-driven sports ad agency STADS launches with soccer legend Del Piero
Data-driven sports ad agency STADS launches with soccer legend Del Piero

STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.

Ads advertising, agencies, analytics, brands, content

Pipedrive buys Mailigen to boost email marketing automation

March 6, 2020
Pipedrive buys Mailgen to boost email marketing automation
Pipedrive buys Mailgen to boost email marketing automation

Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.

Uncategorized CRM, email, Europe, Latin America, marketing

Takumi bolsters Northern presence with More Media Sales partnership

March 6, 2020

Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

Ads, Social agencies, brands, content, France, Germany

Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

March 5, 2020
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.

Social Android, brands, Brazil, content, Facebook

WeChat ‘censored coronavirus-related messages’ since January 1st

March 5, 2020
WeChat 'censored coronavirus-related messages' since January 1st
WeChat 'censored coronavirus-related messages' since January 1st

WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.

Ads, Regulation apps, China, content, government, local

News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’

March 5, 2020
News UK's Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK's Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’

News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.

Ads advertising, brands, media, UK

Technology at work ‘impacting wellness and is the root cause of conflict’

March 5, 2020

80% of employees hoped that tech-enabled remote working capabilities would give them better work-life balance. However the reality is far different, with almost half (42%) claiming that new smart working practices are negatively impacting their work-life balance, according to new research.

Ads apps, CRM, global, media, smartphones
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