iCrossing picks Weborama for adserving and tracking
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
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Videoplaza debuts new ‘takeover’ and ‘selector’ display ad formats
Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
Upstream uses online game to recruit new staff
Upstream has designed an online challenge to help recruit candidates for its open marketing campaign manager positions.
Guest comment: Do B2B brands have the measure of VoD advertising?
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Right to reply: Multi-channel customer experience will save UK’s high streets
This week has seen retail expert Mary Portas has set out her vision for Britain’s high streets, detailing 28 recommendations to improve the UK’s town centres and update the retail business model to bring it into the 21st century. In response, Anton Gething, Co-founder & Product Director at nToklo, argues that for the high street … [Read more…]
Consumers spent $3.5bn on online video services in 2011- report
Global consumer spend on online video has exploded in 2011, reaching $3.5bn in total for the year, according to new research.
TagMan and AdInsight join forces to combine on and offline tracking
Tag management firm TagMan and call tracking specialist AdInsight have announced a partnership to connect the dots between customers’ complete online journeys and their phone calls to a business.
AllSaints begins affiliate marketing drive
Fashion retailer AllSaints has appointed leading network, Affiliate Window for all performance marketing activity.
US online holiday spending up 15% to $25bn
US shoppers are flocking online this holiday season, spending nearly $25 billion so far, up 15% on the same period last year.
Shoppers warned not to 'drink and click' this Christmas
Over two-fifths (43%) of Brits have ordered goods online to be delivered by parcel delivery services when under the influence of alcohol, according to a new poll.