Yahoo! co-founder Jerry Yang quits company after 18 years
Yahoo co-founder Jerry Yang has quit the company he founded almost two decades ago, raising hopes that the former internet darling may be sold or split up.
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Infographic: 30 years of ‘social business’- 3 paths to shared value
‘Social business’ is one of the big business buzzwords of 2012, but how many people actually know what it means? Global Dawn has traced the history of social business over the past thirty years to show it’s not just a 2012 fad.
US marketing trends: Brands ‘focusing on getting Facebook fans’, investing in mobile search
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research.
Guest comment: Online advertising grows up
Online advertising is finally coming of age, with firms becoming savvy in delivering effective brand messaging over the web. But as budgets shift to digital, Ben Humphry, Country Director UK and Ireland at nugg.ad looks at the remaining barriers preventing the medium from reaching its potential.
Sony and IPC amongst brands first to sign to Collective’s premium video ad exchange
Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform.
Google hits back at Murdoch’s ‘piracy leader’ jibe
Google and News Corp chairman Rupert Murdoch have become embroiled in a war of words after the media tycoon accused the internet giant of being a ‘piracy leader’.
Foursqaure debuts personalised search engine ‘Explore’
Foursquare is rolling out its own search engine, called Explore, as the location-based social network looks to expand its audience.
China: Micro-blogging craze pushes web audience over half billion mark
The number of internet users in China has surged past half a billion and online citizenship continues to grow fast, according to latest figures.
Top tips: 4 online retail trends for 2012
As e-commerce and affiliate marketing continues to gather momentum worldwide Penny Mather, Marketing Director at LinkShare, analyses the best performing sectors in LinkShare’s network and reveals four emerging trends that will be significant to retail in 2012.
Christmas ecommerce report: Paid search gets 50% more transactions
Over the festive period in the UK, paid search ads generated 50% more transactions than last year, resulting in a 26% rise in revenues from the medium, according to new research.