With reports of store closures on the rise, and many countries on lockdown, luxury retailers need to make sure they’re running as an effective omni-channel business. Shalina Ganatra, Senior Consultant UK at Wunderman Thompson Commerce, looks at what the luxury sector can do to prepare itself for the impact of Covid-19.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.
Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.
The UK gambling and betting revenues will drop by 17% in 2024, according to data gathered and calculated by GoldenCasinoNews.com.
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.