Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…
Rakuten, the world’s third largest online marketplace (and owner of Play.com in the UK) has recently revealed revenues that top one trillion yen – over seven billion pounds. In this article, the Japan-based firm reveals its secrets to standing out and driving repeat purchases in retailing.
Tobacco giant Imperial Tobacco has appointed London based award-winning digital agency Cyber-Duck to produce and develop a new extranet system for the organisation.
Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
A controversial new series of online privacy rules have come into effect within the European Union’s 27 member countries, requiring companies to receive consent to track individuals’ actions online.
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go.
Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business.
Facebook has launched its own photo creation and sharing app, simply called ‘Facebook camera’, just weeks after buying Instagram.