UK biz ‘facing digital skills gap’
A report published by Econsultancy and Blue Latitude this week looks at the effect of rapidly evolving digital technology on a range of different business functions.
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Social media ‘Apprentice’ campaign to find Alan Sugar’s favourite word
A social media campaign has been launched as the UK’s most high-profile recruitment process begins in the form of the BBC’s ‘Apprentice’. MyJobGroup.co.uk, which operates over 300 regional job boards across the UK, has launched the UK’s first competition to find the single most commonly used word by the business supremo throughout Series Six of … [Read more…]
Facebook adds ‘Groups’ and archive tools
Facebook has unveiled several new features on its social network, including one that makes it easier for its 500 million members to separate online friendships into groups and another that lets them archive personal information posted on the website.
Google tests full-page previews in search results
Google is testing a preview pane tool that lets users see a sample of the pages returned in search results, before deciding to click through to their chosen site.
Video ads: Branding campaigns work online… eventually
New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.
Guest comment: Mi-fi and the savings you see vs. the savings you don’t
As demand grows for high-speed web connections on the move, just what is the future of mobile broadband? Julia Kukiewicz, editor of Choose.net, examines if external broadband routers (otherwise known as Mi-fi) really do offer value for money to consumers.
Top 5 email marketing trends to watch
Online marketing firm StrongMail and partner firm ThreadMarketing have launched a new report looking into email marketing campaigns across five industry verticals.
Smartphones and app stores boost European betting industry
Consumer smartphone adoption has been a major driver in a resurgent European mobile gambling sector, with user numbers expected to rise by more than 60% in 2010, a new report from Juniper Research has found.
Digital marketing budgets predicted to boom in 2011
More than two thirds of marketers are expecting a rise in their online spending next year, according to new research.
Stephen Fry Tweet gets people petitioning
A social media campaign being run by Code Computerlove on behalf of domestic violence charity Refuge and Avon, the company for women, gained a massive boost after a number of high profile celebrities tweeted their support.