When it comes to influencing purchase decisions, real friends and family are more than twenty times more influential than social media friends, according to a new study.

Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.

With London’s buoyant tech sector set to enjoy the annual Shoreditch Digital festival that starts today, a new report has highlighted the impact that a shortage of skilled workers and a lack of funding is having on its growth.

Buying Tumblr will open up Yahoo to a younger generation as long as they don’t impose any rules and too much advertising on their new $1.1 billion acquisition, Professor John Baptista, who believes it is a good move by Yahoo and will help them catch up with Google and Facebook in the social media market.

Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.

Microsoft Advertising has teamed up with Specsavers to launch the eyewear company’s ‘Spectacle Wearer of the Year’ (SWOTY) campaign on Skype.

Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.

Yahoo has bought blogging platform Tumblr for $1.1bn (£725m) in cash, with CEO marisa Mayer pledging “not to screw it up” in a blog post.

Google has started rolling out a major upgrade to the AdMob mobile advertising sales network in a major upgrade for mobile advertising tools and technology that leverages a suite of Google tools including AdWords and conversion optimisation techniques.

Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.