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European travel trends: Brits book holidays ‘just four weeks ahead’

May 29, 2013

British travellers leave it to the last minute, booking just 28 days before departure for summer getaways, according to new research looking into European travel trends.

Uncategorized Christmas, Travel

Red Cross debuts Baby and Child first aid app

May 29, 2013

The British Red Cross has launched a new app on Apple App Store and Google Play, giving parents advice on first add for their children.

Search, Uncategorized Android, Apple, content, Google

Facebook delays smartphone launch in Europe after disappointing sales

May 28, 2013

Facebook has postponed the European launch of its ‘First’ smartphone following disappointing US sales and negative feedback.

Uncategorized Android, Europe, Facebook, UK

Google+ mentions ‘generate more revenue than Facebook’ (infographic)

May 28, 2013

A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media trends from Addshoppers.

Uncategorized Facebook, Google, infographic, media, Twitter

Cool or creepy? Just 1 in 10 Americans ‘would wear Google Glass’

May 28, 2013

Only one in 10 American smartphone owners say they would regularly wear Google’s upcoming augmented reality eyewear, citing ‘social awkwardness’ as a key off-putting factor, according to a new survey.

Uncategorized, Video Android, apps, Google

Is Facebook blocking Google’s 1bn bid for Waze?

May 28, 2013

Social media mapping firm Waze has become the target of a bidding war between Google and Facebook, according to news reports.

Uncategorized Facebook, Google, media

New CTO at Hotels.com

May 28, 2013

Hotel booking site Hotels.com has appointed Stuart Silberg to the position of Chief Technology Officer.

Uncategorized technology

Video viral of the week: Kmart gets cheeky with ‘Ship My Pants’ ad

May 26, 2013

Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously.

Uncategorized, Video brands, YouTube

Case study: Digital retargeting campaign converts leads into sales

May 25, 2013

At the start of the year, a leading specialist insurer approached performance marketing company Clash Group for help driving requests for quotes and sales of their small business insurance across the States. This case study looks at how the retargeting digital campaign drove 29,000 individuals to click on the ad over three months.

Uncategorized advertising, marketing, technology

Google gets tough on search spam with Penguin 2.0 update (video)

May 24, 2013

Google has made a major update to its Penguin search algorithm this week, as the internet giant looks to improve its search results by eliminating web spam.

Search, Uncategorized, Video Google
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