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'Generation Y' favours internet brands- Amazon more popular than Google (infographic)

June 7, 2013

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.

Uncategorized advertising, Amazon, Apple, brands, Facebook

Silly faces instead of a password? Google patents facial password tech to boost security

June 7, 2013

Google has filed a patent letting users pull a silly face instead of entering a password to unlock their Android phones or tablets.

Uncategorized Android, content, Google, images, security

Yandex adds ‘call to action’ buttons in search results

June 7, 2013

Yandex is letting brands add interactive functions into its search results, such as hotel bookings or flight check-ins, as the Russian firm looks to expand its ad revenues.

Search, Uncategorized, Video apps, brands, Russia

Guest comment: Connecting commuters: on the road and always online

June 7, 2013

Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.

Uncategorized advertising, brands, content, Facebook, marketing

Guest comment: The future of global digital media trading standards

June 7, 2013

As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.

Uncategorized advertising, agencies, brands, content, email

Piracy warning letters postponed until 2015

June 7, 2013

Plans to send warning letters to UK web users suspected of committing piracy offences have been delayed until late 2015.

Uncategorized content, government, UK

RadiumOne Omni-Channel Platform goes beyond ‘old school’ ad retargeting with big data tech

June 7, 2013

RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.

Uncategorized advertising, agencies, brands, media, technology

Amazon ramps up targeting as ad revenue ‘overtakes Twitter’

June 6, 2013

Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.

Uncategorized advertising, agencies, Amazon, brands, content

Global marketers ‘believe online video more efficient than TV’ (infographic)

June 6, 2013

The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.

Uncategorized advertising, agencies, AOL, brands, content

Internet to drive UK ad market growth to £3bn by 2017- PwC

June 6, 2013

The UK ad market will grow by £3bn to £17bn in 2017, driven by strong internet advertising growth, according to a PwC report.

Uncategorized advertising, content, Entertainment, Europe, France
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