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Rakuten reaches 25 countries with Austria launch

June 13, 2013

Japanese Internet services business and e-commerce giant, Rakuten, has reached a milestone in its global expansion, and now offers services in over 25 countries and territories.

Uncategorized content, Europe, global, marketing, media

Google buys social sat-nav Waze for $1.3bn

June 12, 2013

Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools.

Search, Uncategorized Apple, Facebook, Google, Maps

PS4 ‘winning console PR war’ over Xbox?

June 12, 2013

This year’s E3 electronics show in LA was the backdrop for the latest round in the upcoming next-gen console wars, with Sony’s PS4 getting the best critical reception for placing less restrictions (and a cheaper price tag) on its device than its Xbox rival.

Uncategorized BBC, content, Entertainment, Europe, games

Online video ad trends: interactive pre-rolls ‘twice as popular in UK’

June 12, 2013

UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.

Uncategorized advertising, brands, Entertainment, FMCG, global

Video ads on news sites ‘tripled last year’ (DoubleClick infographic)

June 12, 2013

News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network.

Uncategorized advertising, content, Entertainment, infographic, retail

BMW sponsors Telegraph and Wired technology news site

June 12, 2013

The Telegraph has launched a new technology content platform in partnership with Wired.co.uk, bringing together the week’s top trending technology stories, to promote the BMW i3 Concept Coupé.

Search, Uncategorized brands, content, technology, UK

Right to reply: Is iTunes Radio really going to be a game-changer?

June 12, 2013

This week saw Apple unveil its free music streaming service iTunes Radio into an already crowded market. Bloom.fm’s CEO Oleg Fomenko responds to the launch, and asks what the key challenges are for the firm.

Uncategorized Apple, marketing, music, UK, YouTube

WPP’s Xasis brings audience buying platform to Latin America

June 12, 2013

Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.

Uncategorized advertising, Australia, Brazil, Europe, global

Right to reply: Corporation tax avoidance- Nowhere to hide

June 12, 2013

With web giants such as Google, Amazon and Apple in the dock over their corporate tax affairs, Chartered Tax Advisor David Adams offers his view on the changing climate of taxation.

Uncategorized Amazon, Apple, Google, government, UK

Apple debuts ad-funded music streaming- new channel for marketers

June 11, 2013

Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.

Uncategorized Android, Apple, apps, BBC, content
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