Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report.
Massive German hack sees one fifth of population’s passwords stolen
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk.
Twitter trends: Most brand tweeters ‘also tweet about TV’
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.
Digital ROI: Affiliate marketing gets ‘£14 return on every pound spent’
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.
Is guest blogging for SEO dead? Google’s Matt Cutts calls time on ‘spammy practice’
The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.
Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
Google Glass goes X-rated with first sex app
Ahead of its official launch sometime this year, developers have made the first Google Glass sex app, which the makers claim will (literally) offer a new perspective on sex.
UK digital consumer trends for 2014: video and mobile increase
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.
Top tips: How Gmail’s image-handling changes will affect email marketers
Last month, Google made the controversial move of caching images and serving them via their own proxy servers, a potentially game-changing update that could affect marketers who rely on images to track email opens or geo-location for dynamic content. Loren McDonald, Vice President of Industry Relations, Silverpop offers advice to marketers looking to adapt to … [Read more…]
Video viral of the week: Devil Baby stunt terrorises New Yorkers to get 36m views
Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below…