A new video ad metric quanifying visibility has launched in the UK, letting brand advertisers see how much of their video ads are in-view and for how long.
New European data protection laws: Risk of €100m fines for breaches
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m.
Two-thirds of marketers ‘now using automation techniques’
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research.
Tesco reveals virtual reality supermarket with Oculus Rift
Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset.
Video viral of the week: Table Tennis star takes on robot to get 1m views in 2 days
Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below…
Online retail in 2020: Web glasses, global window shopping and single logins
As the internet celebrates its quarter century anniversary, Rakuten predicts how online retail could evolve over the next decade, including how tomorrow’s shoppers will be able to browse window displays across the globe.
Comic relief: Obama’s web skit boosts traffic to HealthCare.gov
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day.
Web inventor calls for Internet ‘bill of rights’
On the day when the Internet turns 25, Sir Tim Berners-Lee, the inventor of the world wide web, has called for a ‘Magna Carta’ bill of rights to protect its users.
Mobile ad revenue ‘to overtake newspapers in 2014’
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research.
Facebook rolls out ‘streamlined’ pages for brands
Facebook has updated its pages for brands and celebrities on desktop, as part of a wider redesign for the social network as it chases more ad dollars across all platforms.