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Mother’s Day marketing: Top three online shopping trends

March 27, 2014

Mother’s Day is estimated to be worth over £400 million to the gifts and greetings cards industry. As retailers gear-up for one of spring’s biggest gifting events, Rakuten Marketing outlines three retail trends from across its network that marketers should take into account.

Uncategorized content, marketing, retail

Facebook goes virtual reality: Zuckerberg buys Oculus Rift for $2bn

March 26, 2014

Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.

Uncategorized agencies, Android, brands, content, Entertainment

#nomakeupselfie craze: Autocorrect error leads to thousands donated to polar bears

March 26, 2014

A texting blunder has led to thousands of pounds being donated to both Unicef and the World Wildlife Fund (WWF), instead of Cancer Research as part of the ‘No Make Up Selfie’ craze.

Uncategorized BBC, media, Twitter, UK

HTC unveils new One (M8) smartphone

March 26, 2014

HTC has unveiled the One (M8) smartphone, the follow up to its biggest selling model last year, as the Taiwanese firm looks to rival Samsung and Apple in the high-end smartphone market.

Uncategorized Android, Apple, email, marketing, Samsung

Intel snaps up wearable technology firm

March 26, 2014

US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace.

Uncategorized global, technology

Big data or bad data? Inaccurate stats ‘holding up cross channel marketing’ (infographic)

March 26, 2014

Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.

Uncategorized analytics, CRM, demographics, email, Europe

Twitter ‘least effective customer service channel’ for UK brands

March 26, 2014

UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research.

Uncategorized brands, email, Entertainment, infographic, media

UK govt. debuts first native advertising campaign

March 26, 2014

The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain.

Uncategorized advertising, content, global, government, media

Global mobile ad spend up 75%: Facebook catching Google

March 25, 2014

Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.

Uncategorized advertising, Facebook, global, Google, marketing

iTunes and Amazon hit by planned download tax hike

March 25, 2014

Digital downloads such as apps, eBooks, films and MP3s could all see their prices rise next year, under new UK government plans to bring taxes inline with location.

Uncategorized Amazon, apps, Google, government, music
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