Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media wastage is within reach. The Internet of Things is unlocking a new paradigm in … [Read more…]
Microsoft chief sorry for saying women should not ask for pay rise
The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead.
The price of privacy: Europeans ‘value their own data at £140’
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.
Guest comment: Dangerous assumptions- The truth about your mobile data
When it comes to customer data, take nothing for granted, warns Daniel Weisbeck, CEO, Netbiscuits.
Average smartphone user checks device 221 times a day
Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research.
Apple and Google top global brands as tech firms dominate
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.
Free analytics tool shows insights into 4G generation
Netbiscuits has launched one-stop smart analytics dashboard in its free Mobile Analytics software, helping marketers to track web visitors from smartphone, feature phone, tablet and PC through one dashboard.
No joke: Comedy club charges per laugh via facial recognition
Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show.
Half of apps ‘discovered via search’
By far the most common discovery method for mobile apps is searching, with 53% of Android users and 47% of iOS users in the US found the last app they downloaded by searching the app store, according to new research.
Social media and politics: Which party conference generated the most buzz?
With the final party conference season before the UK elections coming to a close, how did the Conservatives, Labour and the Liberal Democrats compare on social media? New data shows that being the most talked about party on Twitter is not always a good thing…