Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

No joke: Comedy club charges per laugh via facial recognition

October 10, 2014

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show.


comedy%202.jpg
Back in June 2014, the Teatreneu clubrecorded each laugh from customers on a tablet on the back of the seat in front.
The new scheme, which uses facial recognition software, is now working so well that its helping the Spanish venue turn a larger profit.
Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18). The average ticket price is now up by €6 and it has resulted in 35 per cent more spectators.
comedy1.jpg
The industry has reportedly suffered huge setbacks after the government raised the tax on theatre tickets from 8 per cent to 21 per cent.
In an entertaining video outlining its efforts, the club says immediately after the move by the authorities, audience numbers reduced by 30 per cent in one year.
In conjunction with advertising agency The Cyranos McCann, the venue began experimenting by installing tablets on the back of audience members’ seats and recording each time they laughed.
At the end of the show, customers can see how much they’d spent and then post their results on their social media profiles.
Other theatres in Spain are now also following suit in the hope that they, too, could see an increase in customer figures.
A mobile phone payment app has also been launched, in addition to the theatre’s first season ticket based on laughs, not shows.
Watch this case study here:

Uncategorized, Video advertising, government, media, Spain

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT