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Too many retargeted ads ‘put people off buying’

October 23, 2014

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.

Uncategorized advertising, brands, content, media, technology

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands

October 23, 2014

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

Uncategorized brands, Europe, global, government, security

Google ‘barometer’ offers customer insights across 46 countries

October 23, 2014

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

Uncategorized content, Europe, Google, media, smartphones

Microsoft ditches Nokia brand in mobile shake up

October 23, 2014

Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

Uncategorized Facebook, France, Microsoft, smartphones

Rakuten to launch UK marketplace as Play.com gets phased out

October 23, 2014

Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand.

Uncategorized Amazon, eBay, ecommerce, Entertainment, Europe

The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’

October 23, 2014

Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.

Uncategorized, Video advertising, media

Marketers increasingly choosing Facebook video over YouTube

October 22, 2014

Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.

Uncategorized analytics, content, Facebook, Google, marketing

Apple Pay goes live across 30+ US retailers

October 22, 2014

Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.

Uncategorized, Video Apple, technology

SnapChat gets first ‘creepy’ ad (in a good way)

October 22, 2014

After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.

Uncategorized brands, comScore, content, Facebook, marketing

Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)

October 22, 2014

Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.

Uncategorized, Video content, Facebook, Google, YouTube
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