Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.
Case study: Shreddies’ Nana interactive video campaign gets high engagement
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the ‘Great British Nana Holiday’ series.
Online security trends: 1 in 5 still using bank password on other sites (infographic)
One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year.
Alibaba gets record $8bn sales on singles day
China’s online retail giant Alibaba says it has pulled in almost $8bn (£5bn) in sales from its annual ‘Singles’ Day’ shopping event.
Currency exchange site XE.com picks Exponential to monetise app
Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.
Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…
Facebook Messenger app now reaches 500m users
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users.
Waitrose crowdsources digital choir for Christmas campaign
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week.
Chupa Chips turns to Instagram for Halloween adventure
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.
TGI Insights: Youth and spend during the Christmas holidays
More kids now want money rather than gifts for Christmas. Stephanie Keller, Kantar Media TGI, Senior Marketing Executive, explains why retailers should be aware of how to advertise to youths spending their own money post-Christmas.