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How do mobile gamers use social media? Males go to YouTube, Females go to Facebook

November 18, 2014

With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.

Uncategorized advertising, apps, content, Facebook, games

Facebook to phase out unpaid ads from brands by 2015

November 17, 2014

Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them.

Uncategorized brands, content, Facebook, global, images

Zuckerberg to take on LinkedIn with ‘Facebook at Work’

November 17, 2014

Facebook is planning a business orientated social network to rival LinkedIn, according to a news report.

Uncategorized Facebook

Walmart to start price matching Amazon in-store

November 17, 2014

Consumers will soon be able to get Amazon’s bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.

Uncategorized Amazon, apps, local

Skype lets users chat direct from browser

November 17, 2014

Skype has launched a new service that ditches the need for an app to make calls via desktop PCs.

Uncategorized, Video

Microsoft and Dropbox team up to sync Office documents

November 17, 2014

Microsoft and Dropbox have formed a partnership to make it easier to use productivity applications on mobile devices and on the Web.

Uncategorized Android, apps, content, Google, Microsoft

Nearly half of Brits fail to redeem loyalty card benefits

November 17, 2014

Over 43% of UK consumers fail to redeem loyalty card benefits on at least one of their cards, according to new research.

Uncategorized technology, UK

YouTube takes on Spotify with ‘Music Key’ subscription service

November 14, 2014

YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.

Uncategorized BBC, Italy, music, smartphones, Spain

Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites

November 14, 2014

In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.

Uncategorized advertising, content, digital marketing, global, Google

Online collaboration tools boost remote working

November 14, 2014

Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey.

Uncategorized email, technology, UK
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