Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
The price of privacy: Consumers value own data at £1m
Almost half of the UK population would not sell their online data for less than £1m, according to a landmark new study, even though many people are failing to take even the most basic steps to secure their information.
Video viral of the week: Geico ‘unskippable’ ads reward viewers after 5 seconds
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format. See why it’s our video … [Read more…]
Tinder to charge older users more for new premium dating features
Tinder is adding premium features to its dating app, including the ability to reconsider rejected profiles, but the dating firm has made to controversial decision to charge users over 28 more than its younger users.
Ikea reveals phone-charging furniture
Ikea has launched a range of furniture fitted with wireless charging spots for mobile devices.
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
Google becomes mobile network in US
Google has unveiled plans for a mobile network in the US, expanding the web giants plans to boost connectivity worldwide to increase digital ad spend.
The dress that divided social media: How brands responded
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split … [Read more…]
Top 100 YouTube channels double audience in a year
The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research.
Google+ RIP? Social network to split into ‘Photos’ and ‘Streams’
Google is splitting Google+ apart, breaking the social network’s photo element away from what it’s now calling “Streams.”