Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.
Supermarket recipe pages prove popular on Pinterest
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site.
Loyalty programmes falling short in digital age (Infographic)
Loyalty programmes have not evolved with the digital age and are failing to engage customers, with many lacking personalisation or mobile coupon redemptions, according to new research.
Can your site pass Google’s ‘mobile friendly’ test?
This month, Google revealed it was going to start penalising websites that were not mobile-friendly but relegating them on mobile search results. Now, the web giant has revealed further details on how companies can avoid vanishing from their rankings with a handy online testing tool.
Oculus shift: Facebook to meld social media with virtual reality
Facebook is planning a world beyond gaming and entertainment for its virtual reality headset Oculus Rift, aiming to create a more immersive social experience through the company’s communications tools.
UK first country where digital media makes up half of ad spend
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.
Online review habits: Weekday purchases get better feedback
Online reviews are becoming ever more important for brand reputation- but what are the trends behind this growing practice? Online ratings and reviews experts Reevoo highlights the most popular times for customers to leave reviews, how this impacts on the negativity or positivity of the review and the types of products most likely to be … [Read more…]
The fraud prevention paradox: Why retailers’ fraud systems could be turning away genuine custom
With the cost of online orders lost to fraud as £2.92billion1, retailers’ fraud prevention systems could be costing them even more in lost business by failing to recognise genuine customers, a new report by ThreatMetrix warns.
AdWeek Europe highlights: Mobile marketing top social media buzz
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.
Twitter debuts live-streaming app ‘Periscope’
Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone.