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Amazon debuts branded ‘Dash buttons’ for one click orders

April 1, 2015

It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.

E-commerce Amazon, local, video

Hellmann’s runs £15m campaign based on customer Facebook posts

April 1, 2015

Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.

Ads, Social, Video Facebook, global, media, UK, YouTube

Most retailers admit online customer service better than in-store

April 1, 2015

Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.

E-commerce brands, ecommerce, global, retail, Search

Email and SEO best for marketing ROI- report

April 1, 2015

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.

Ads, Search agencies, content, digital marketing, email, marketing

Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’

April 1, 2015

Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.

News brands, global, marketing, Search, technology

The Royal College of Nursing unites global members with simplified website

March 31, 2015

The Royal College of Nursing (RCN) is overhauling its online membership platform, helping to connect its 400, 000 global members with a simplified and mobile friendly platform.

Mobile, News content, global, UK

Guest comment: Micro-video goes mainstream

March 31, 2015

Paid marketing opportunities on microvideo platforms will become mainstream. Duncan Southgate, global brand director at Millward Brown explains how brands can take advantage.

Ads advertising, agencies, brands, content, global

Top salaries in digital: PPC marketers earn the most

March 31, 2015

Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.

Search advertising, digital marketing, ecommerce, marketing, Search

Facebook ‘laser drones’ to boost rural web access

March 31, 2015

Facebook has tested a solar-powered drone that carries internet signal in the skies above the UK, beaming down laser-guided signals to remote locations which do not have internet access.

Mobile, News, Social Facebook, Google, UK

Top 50 online retailers in the UK: Travel companies Ryanair and Expedia take off

March 31, 2015

Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.

E-commerce brands, comScore, smartphones, Travel, UK
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