The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.
Facebook has been accused of building a giant database of biometric information on people’s faces against their will, in court documents filed against the firm in the US.
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See … [Read more…]
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app.
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK.
People trust people and video is a great way to embrace this. Your target audience will be entrusting their money, data or services with you, so showing that you have real people with a passion for what you are doing demonstrates to your customers that you are a company they can trust.
Facebook has reportedly started testing WhatsApp integration with its popular social network, looking to find ways of unifying the two services.
Google is reportedly in talks with Three UK owner Hutchison Whampoa to let subscribers use its upcoming mobile phone service without charge while abroad.
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.