David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]

Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.

Google’s self driving have been involved in 11 crashes since they first hit the road six years ago, but most were caused by humans ploughing into the bank of them, according to a new report.

With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.

Halfords has tested green screen technology for the first time to support the launch of its new Boardman clothing range, following a huge increase in customers using advanced imagery options when shopping online.

A new online delivery service, dubbed ‘FarmDrop’ has gone live, delivering fresh food from local and hyper-local farms and suppliers to London doorsteps.

Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]

Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.

In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.

Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.