When it comes to ‘Big Data’ one size definitely does not fit all. There’s a right and a wrong way to do data analytics. Laurence Armiger, Sales Director at Zizo, discusses the importance of having a clear business outcome in order to measure the value of your data project.

What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.

Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.

Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.

Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.

Online community Voat is back online after a massive number of Reddit user switched to the site following uproar over a key staff member’s dismissal.

A well-executed checkout page process can significantly boost sale conversions – turning shoppers into buyers and stopping them from abandoning their shopping baskets. This new infographic from Ad technology firm VWO looks at how to continually improve your checkout structure and user experience.

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.

YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen.

The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report.