A recent report found that retailers are missing out of £6.6bn a year by not going mobile. Alf Saggese, MD EMEA at Moxie, argues that the lack of technology uptake shows that the retail industry shows there is still huge room for improvement.
Microsoft debuts first Windows 10 ad
With Windows 10’s just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.
Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
Publishers going programmatic: proof that automated ads boost profits?

As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).