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Burberry reveals new collection on Snapchat

September 22, 2015

Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.

Mobile music, UK, video

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

September 22, 2015

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.

Video, Viral marketing, media, UK

Google’s right to be forgotten could be extended worldwide

September 22, 2015

A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide.

Regulation, Search Europe, Google, Privacy, Search

BBC takes on Netflix in the US

September 22, 2015

The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’.

E-commerce, Video Amazon, BBC, global, video

Facebook starts collecting ‘like’ data on third party sites

September 21, 2015

Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…

Ads, Regulation, Social advertising, Android, apps, Facebook, global

Can Instagram overtake Twitter?

September 21, 2015

With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter.

Ads, Social global, media, Twitter

AVG under fire for selling user browsing history to third parties

September 21, 2015

AVG has been criticised for its recently updated privacy policy, letting the computer security firm keep the browsing history of its users and sell that information on to third parties.

Ads, Regulation advertising, Privacy, Search, security

New Facebook ad service charges only after full-scroll

September 18, 2015

Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed.

Ads, Social advertising, analytics, brands, Facebook, Google

Mountain Dew first brand to use SnapChat animated selfies

September 18, 2015

Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.

Ads, Mobile content, images, media, video

Latin America has fastest-growing ad market in world

September 18, 2015

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

Ads, Mobile, Video advertising, Brazil, Europe, global, Latin America
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