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Microsoft finally axes Zune music service

November 17, 2015

Microsoft has pulled the plug on its failed music service, Zune, officially ending the war with Apple’s iPod that it lost nearly a decade ago anyway.

News Apple, Microsoft, music

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life

November 16, 2015

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Ads, Social, Video, Viral Facebook, media, Twitter, UK, video

Amazon takes Pantry service to the UK

November 16, 2015

Amazon is taking on UK supermarkets, launching its ‘Pantry’ service delivering grocery goods to Prime customers.

E-commerce Amazon, Germany, Japan, UK

Half of Instagrammers ‘use networks to research products’

November 16, 2015

Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.

E-commerce, Social Facebook, global, Twitter

Video viewability still issue for UK advertisers

November 16, 2015

Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report.

Ads, Video advertising, brands, content, media, UK

Pollinating a sweet omnichannel experience [INFOGRAPHIC]

November 16, 2015

As more customers use both the online and offline world to make their buying decisions, new research looks at the ever-more complex path to purchase.

Ads, E-commerce infographic

Top tips: Digital transformation- Looking inside as well as out

November 16, 2015

Businesses invest huge sums of money refining their customer experiences. However, what if this was turned around? What if more of that investment was focused internally – applying the same user centred design and technology to improve business performance? Andy Franks, Business Director at Box UK, discusses the benefits that this approach might bring and … [Read more…]

Ads content, technology, UK

Google driverless car gets pulled over (but avoids a ticket)

November 13, 2015

US police pulled over one of Google’s self-driving cars this week for driving slowly, but there was no traffic infraction.

News, Regulation Facebook, Google

Tumblr rolls out instant messaging feature

November 13, 2015

Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool.

Social Android, Twitter, Yahoo

eBay Advertising debuts ‘predictive targeting’ tool to reach parents

November 13, 2015

eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace.

Ads, E-commerce advertising, agencies, brands, Christmas, eBay
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