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Sky Q takes on Netflix with mix of Live TV and VOD

November 20, 2015

Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix.

Video Amazon, Apple, apps, Google, technology

Case study: Android ‘Friends Furever’ becomes most shared viral ever

November 20, 2015

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

Ads, Mobile, Video, Viral Android, content, Facebook, Twitter, video

Love Has No Labels: How mystery x-rays caused an internet phenomenon

November 20, 2015

Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.

Ads, Video, Viral advertising, brands, Facebook, media, video

The worst data disasters of 2015

November 19, 2015

From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015.

Regulation content, Germany, global, iPad, Italy

Google brings TrueView and Shoppable videos to AdWords for Christmas

November 19, 2015

Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy.

Ads, E-commerce, Video Christmas, Google, video, YouTube

UK firms ‘lag behind peers in using insights and analytics’

November 19, 2015

Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research.

Ads advertising, analytics, brands, China, FMCG

Video viral of the week: Vanilla Ice sells Ice Cream to Finland

November 19, 2015

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.

Video, Viral content, Entertainment, global, local, video

UK Govt. offers top firms free cyber ‘health check’

November 19, 2015

A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks.

Regulation government, security, UK

Case study: Purina gets puppy love with Buzzfeed powered campaign

November 19, 2015

In July, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

Video, Viral images, music, Privacy, video, YouTube

Case study: Viral prank surprises shoppers by showing their ‘Disney side’

November 19, 2015

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

Video, Viral marketing, video, YouTube
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