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Google woos auto-makers to help self-driving car project

January 15, 2016

Google is urging car manufacturers to get on board its self-driving car project as it looks to expand beyond road tests.

Mobile Google, Yahoo

‘Cookieless’ programmatic advertising platform goes live

January 15, 2016

Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters.

Ads advertising, apps, email, global, local

Top tips: What user experience trends do businesses need to embrace in 2016?

January 15, 2016

Rebekah Cooper, head of experience at Radical Company, looks at the top five trends that will shape the business/technology arena in the coming years.

Content Apple, apps, brands, content, Facebook

Landmark ruling lets bosses read workers’ private emails

January 14, 2016

Employers can read workers’ private messages sent via chat software and webmail accounts during working hours, European judges have ruled.

Regulation content, UK, Yahoo

Google’s self-driving cars ‘had to be stopped from crashing’ many times

January 14, 2016

Google’s self driving cars experienced 13 near-misses and 272 technology failures in 15 months, with humans having to take the wheel to avoid accidents, according to new files released by the tech giant.

Regulation Google, local, technology

Online market trends in Slovenia: Cross-border ecommerce soars

January 14, 2016

Online shopping is thriving in Slovenia, with 85% of all internet users in the country buying online at least occasionally, up from 78 percent in 2013, according to new research.

Ads ecommerce, Europe, Search, technology

Guest comment: Collaboration is a human instinct – so let’s use it in marketing

January 13, 2016

Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.

Ads, Social advertising, brands, Facebook, marketing, media

Formula E teams up with Gigya to drive fan engagement

January 13, 2016

Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.

Ads content, email, global, marketing, Privacy

50% of marketers buying mobile ads programmatically (but many still don’t get it)

January 13, 2016

Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.

Ads, Mobile advertising, Entertainment, FMCG, media, retail

Apple goes AI: Snaps up facial expression recognition software

January 13, 2016

Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions.

Ads Apple, images, media, technology
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