In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.

The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.

The ‘Berlin Wall’ of sport governance is crumbling…how long before other brands follow Adidas and make a break for the exit? Following Adidas ending its IAAF sponsorship deal early in the wake of the doping crisis, John Owrid, Chairman at Sporting Mouth, looks at the wider implications for brand sponsorship.

From individually created recipe ideas and ingredients lists in supermarkets to intuitive, customer inspired fashion recommendations, retailers have the chance to transform the in-store engagement. As the quality of the in-store experience becomes a critical aspect of brand value, Craig Sears-Black, Managing Director, Manhattan Associates, explains the importance of empowering store assistants with actionable customer … [Read more…]

Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.

Uber is expanding beyond it’s taxi-app service, with meal deliveries and even helicopter rides. Parcel Hero has compiled 12 things you didn’t know about an app you may use everyday – from a future filled with robot-driven cars to Maserati super car drop-offs.

Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.

Around the world, more and more people are making the jump to smartphone ownership. This infographic from Direct Buy looks at how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole.

Using the River Thames to heat homes, testing electric bikes and trialling state-of-the-art smart parking bays are just some of the innovative projects to be put to the test in London as part of a Europe-wide technology drive.

Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014.