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70% of Brits ‘more likely to remember a contextually relevant ad’

November 2, 2020
70% of Brits ‘more likely to remember a contextually relevant ad’

Nearly three-quarters (70%) of UK consumers state they are more likely to remember an ad when it appears next to contextually relevant content online.

Ads

Amazon earnings triple in third quarter

October 30, 2020
Amazon enjoys record sales quarter

Amazon smashed investor expectations for the third quarter of this year, with strong earnings per share and revenue.

E-commerce

Ogury launches ‘Thumbnail Ad’: Non-fullscreen format built specifically for mobile

October 30, 2020
Ogury launches ‘Thumbnail Ad’: Non-fullscreen format built specifically for mobile

Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically for mobile.

Ads

Twitter beats forecasts but user growth slows

October 30, 2020
Twitter beats forecasts but user growth slows

Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.

Social

WARC: UK ad market ‘won’t recover until 2022’

October 30, 2020
WARC: UK ad market ‘won’t recover until 2022’

The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.

Ads

Facebook sees decline in users in US and Canada

October 30, 2020
Facebook sees decline in users in US and Canada

Facebook has reported a decrease in users in the US and Canada but moderate revenue growth as ad revenue still soared in the third quarter of this year.

Social

TikTok partners Shopify for social commerce

October 30, 2020

TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.

Social

Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery

October 28, 2020
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery

The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data.

Ads

AliExpress debuts real-time livestreaming translation feature ahead of Singles Day shopping frenzy

October 28, 2020
AliExpress debuts real-time livestreaming translation feature ahead of Singles Day shopping frenzy

AliExpress has unveiled a real time livestreaming translation feature to let merchants and live streamers to achieve international success in the 2020 11.11 Global Shopping Festival.

E-commerce

Just 1 in 10 ‘will base festive shopping decisions on Christmas traditions this year’

October 28, 2020
Just 1 in 10 ‘will base festive shopping decisions on Christmas traditions this year’

As consumers are urged to start Christmas shopping early this year to support retailers, new research examining seasonal shopping behaviour has found that as a result of the COVID-19 pandemic, the vast majority of consumers are happy to shift to online when it comes to buying gifts this year.

E-commerce and E-retailing
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