
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a strong start to 2016 for online retail sales, with a 15% Year-on-Year increase in January 2016. This is more than double the 7% increase recorded in January 2015.
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]