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UK minister calls ad blocking a ‘modern-day protection racket’

March 3, 2016

The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars.

Ads, Regulation advertising, Amazon, Google, government, media

eBay syncs TV viewers with online ads

March 3, 2016

eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.

Ads, E-commerce, Mobile advertising, BBC, brands, eBay, Entertainment

Video viral of the week: Geico returns with ‘Fast Forward’ pre-roll ads

March 3, 2016

Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…

Video, Viral video, YouTube

MasterCard develops AI sales assistant

March 3, 2016

MasterCard is developing a virtual sales assistant using AI technology from Rainbird – a startup identified by its Start Path programme.

E-commerce brands, global, technology, UK

Right to Reply: ‘Reactions’ make Facebook reputation more crucial than ever

March 2, 2016

With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.

E-commerce, Social brands, Facebook, media

Six different ways: How will brands interpret Facebook Reactions?

March 2, 2016

Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…

Ads, Social brands, Christmas, content, Facebook, media

Hacking a town: UK ‘Snooper’s Charter’ extends spying powers for Govt.

March 2, 2016

The UK governemnt has expanded powers in its so-called ‘Snooper’s Charter’, letting police access everyone’s web browsing histories and to hack into phones.

Regulation agencies, Apple, government, Privacy, security

Snapchat catches Facebook for daily video views

March 2, 2016

Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands.

Mobile, Social brands, content, Facebook, media, video

The most effective ad campaigns: Australia and India win at engagement

March 2, 2016

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

Ads, Content, Video, Viral adspend, advertising, agencies, Australia, brands

Microsoft HoloLens ships to developers on March 30

March 2, 2016

Microsoft HoloLens, the company’s highly anticipated augmented-reality headgear finally has an official ship date: March 30th.

Mobile, News images, Microsoft, Samsung
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