England’s Football League has announced that free wi-fi, for a particular set of official apps, will be made available at Championship, League One and League Two stadiums.

WHSmith is announcing its latest digital advertising initiative with the launch of digital display screens in the windows of 100 stores across the UK.

Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below…

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers.

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.

Yet the majority of organisations are treating it with a short term or ‘gimmick’ led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.

Massimo Fubini, CEO and Founder of ContactLab, looks at the need for luxury retail brands to implement the omni-channel experience into their customer engagement strategies.

China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country – a move which has raised concerns among foreign businesses.