Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year.

Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…

Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition.

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.

Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic.

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

Marie Despringhere, UK Country Manager, Optimizely, calls on the C-level (the highest-level executives in senior management) to explore the power of testing and personalisation and truly embrace data-driven decision-making to quickly and easily create best-in-class digital customer experiences that can drive innovation and mitigate business risks.

The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…