The 2020s are shaping up to be the decade of audio and sonic branding alongside visual branding and UX, which is becoming a key element of brands strategy, tech innovation and marketing. global audio brand agency amp has identified four burgeoning trends that will go mainstream in 2021, changing the way we listen to and … [Read more…]

41% of UK grocery stores are experiencing a decline in sales volume, despite the rocket-fuelled overall growth in sales in the grocery FMCG sector, reveals new data from Nielsen.

Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.

Ministers should lead a new plan to fund journalism to support innovation and pluralism in an industry facing “an existential threat” a House of Lords committee has said.

BGL Group, the firm behind Compare the Market, Budget Insurance and Beagle Street, is working with Cloud communications platform Twilio to boost customer engagement.

Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.

Animation studio Aardman have teamed up with feline charity Cats Protection and TV presenter Holly Willoughby for the charity’s Christmas campaign “Casper’s Magical Journey”, inspired by the true story of a young boy and his missing cat.

We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks … [Read more…]

Would you go to prison for a company that you didn’t earn money from? Well, Peter Sunde did just that. As part of the Web Masters podcast series, the founder of Pirate Bay talks about his controversial past.

In an era of uncertainty, with consumer behaviour altered greatly by coronavirus, marketers must utilise all of the tools at their disposal to make budgets stretch further. Matthew Teale, Data Analyst, Metrix Data Science lloks at why sifting through large amounts of data from different sources and applying the correct analytical techniques is a worthy … [Read more…]