Josh Rammell, digital account strategist at MC&C looks at why tablets are the best route to reaching an older generation and how best to go about it.

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.

Both Branson and Jenner have outstanding profiles in the media and have perfected how to present, but what lessons can be taken from their styles? How can their techniques help us become better presenters and convert business from presentations? Tim Levy, an esteemed speaking and marketing coach, who is scheduled to speak at the upcoming … [Read more…]

Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study.

New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance.

Nuance Communications, has introduced the Nuance Transcription Engine (NTE), designed to quickly transform massive amounts of recorded audio into actionable data across a wide range of industries.

In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.

As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in total, digital now accounts for more than half of all UK media ad spend. But is this growth sustainable given the current state of the industry? Nick Welch, Business Development Director, ADmantX, looks at how … [Read more…]

Facebook’s two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social’s native app lags behind.