From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.

Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it’s our viral of the week below…

Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.

Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research.

Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.

Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights.

As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.

Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.

In light of the Pokemon GO official launch in UK this week, Joao da Maia Jorge, founder and CEO of boomApp, offers five reasons why Pokemon GO will soon be the most used app in the UK.

New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.