Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.

With less than 100 days to go until Salmon predicts will be not just Black Friday, but indeed a Black Five day week, with a record breaking £5 billion spent online from Thursday 24th November through to Cyber Monday – retailers need to be in the midst of their preparations for the shopping phenomenon.

Autonomous vehicles will open up entirely new opportunities for advertisers, writes Johannes Heinze, managing director EMEA at AppLovin.

Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.

In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…

Ride-sharing firm Uber will soon let users in Pittsburgh hail self-driving cars, the company has confirmed.

Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months – meaning that 41% now share their subscription with friends and family, according to new research.

Custom apps have the potential to help teams and businesses become more productive, by improving inefficient processes internally and reducing scattered information. Ann Monroe, vice president of marketing, FileMaker looks at how a business can determine when to make their own custom app and when to hire an expert.

Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday.

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.