Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
Singapore debuts world’s first ‘self-driving’ taxi service
Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy.
New AI tech promises to “only delivers ads that change consumer opinion”
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.
Time spent on social media to overtake linear TV
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
WPP profits up 15% as global marketing confidence grows
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
Facebook ‘Lifestage’ school app sparks privacy fears
Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.
VR and AR popularity rises 548% since January 2015
Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal.
The end of testing? Unilever shakes-up market research in real-time world
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.
Emerging markets power smartphone sales
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.