Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.

Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine to cover its new Edge browser.

Having great email content is not enough- marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian offers a guide to getting the most out of email deliverability.

The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.

Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research.

The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries.

Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.

The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures.

With Adblock Plus now selling ads itself, what is driving the rise in ad filtering? Craig Hendry, Product Management Lead at Switch Concepts, asks if ad tech is as much to blame as irrelevance when it comes to turning off consumers.

Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app.